An SEO project involves optimizing a website to improve its visibility, traffic, and ranking on search engines. It begins with an in-depth audit to analyze the website’s performance, identify technical issues, and research relevant keywords. Strategies are then developed to address on-page SEO (content, metadata, internal linking), technical SEO (site speed, mobile-friendliness, structured data), and off-page SEO (backlink building, social promotion). Local SEO efforts may include optimizing Google My Business and ensuring NAP consistency. Continuous tracking and reporting of performance metrics like traffic, keyword rankings, and conversions guide ongoing optimization. The ultimate goal is to drive sustainable growth and achieve business objectives by aligning with search engine best practices and user intent.